The Audience system creates individual digital displays called Playbacks. A playback will have a single background element. Within each playback we can have multiple screens so we can program the system to change to a different look with different graphics.
For each screen we can create zones (areas for content). Once inside a zone, pages are create for multiple content. These pages are created from either default templates or custom made templates (which I do).
The content can be JPGs, MOVs and text. It also supports RSS feeds for both text and images. It also has support for Flash movies but that function has never worked properly and is still not reliable.
Content is added through a program called Audience Billboard. The client is given permission to login and add the information. The School of Medicine has permission to log onto the system via VNC.
Capital Network will sell RSS feeds as bundles for either weather, sports, news and more. Each of these categories can contain local, regional or global data. The last time I checked with Capital Network (6 months ago) the cost of a bundle is $75 a month. Our first year using Audience, we had a one year contract. The weather feed could pull up a daily, three day or 7 day forecast. This would automatically bring up corresponding weather icons with the temperatures.
For the School of Law and School of Medicine, I was able to obtain free RSS feeds. In order to utilize them I had to work with tech support at Capital Network on reconfiguring Audience so it would accept this data. It has worked ever very well ever since. The School of Law did not wish to subscribe to Capital Network for feeds because of the cost. They are happy with our current feeds. The School of Medicine has signed on for a medical feed on their own.
At the beginning of a project I work with the client to determine how many zones are required and what the size of the zones will be. The zones are not able to overlap. We will decide on the graphic element that will be used for the background. I then layout the zones and send the dimensions to the client. The then create the graphics to match the size of the zones. If they don't the images will be distorted. I then set them up with a Billboard account to allow them to download their images or text. They then set a start date and a stop date.